PM Factory at the Audience Success Conference 2025 in Munich

The Audience Success Conference is THE meeting place for executives from management, marketing, and sales in the cultural and live entertainment industry in German-speaking countries.

This year’s conference once again focused on forward-looking topics—from AI-supported corporate management, data platforms, and advanced analytics to innovative approaches in ticketing, CRM, and digital marketing.

The focus was on exchanging information about current solutions, best practices, and new perspectives – from the industry, for the industry.

A particular highlight was the presentation by our long-standing customer Wiener Konzerthaus, which provided exciting insights into the successful introduction of new ticketing software and an operational CRM solution. Our key coaching role in the success of the project was also highlighted.

We have been supporting the Wiener Konzerthaus for over a decade – with numerous groundbreaking projects such as the implementation of a data warehouse and AI applications for subscription suggestions and forecasts, which have already led to impressive sales increases.

For us, the event was a great opportunity to have exciting conversations and exchange ideas. We look forward to continuing to actively shape the future of this industry together with our customers and partners!